Pilipinas Shell, the European Chamber of Commerce of the Philippines (ECCP), the Automotive Association of the Philippines (AAP), and the Philippine Global Road Safety Partnership (PGRSP) has come together for collaboration between the public and private sector in making the country’s road more safer than ever.
What is Shell’s “BiyaHero”?
Biyahero is Pilipinas Shell’s campaign that encourages road safety as a shared responsibility for every road user. It has participated in the ECCP’s Safer Mobility and Logistics Conference and Exhibition, held from September 24 to 25 in the Tent at Solaire, to highlight Shell’s initiatives in engaging both NGOs and local governments for road safety improvements.
Short for “Be a Hero on the Road,” Biyahero is currently working with the AAP-PGRSP to introduce safer driving practices in Lipa, Batangas.
Shell and the AAP-PGRSP have been partnered since 2008.
Pilipinas Shell x Mandaluyong LGU
The City of Mandaluyong also serves as the campaign’s pilot city for all of Shell’s road safety efforts. The company plans to involve other cities in the multisectoral efforts to realize better nationwide road safety.
“We at Shell believe the first step to achieving road safety is to be aware of responsible driving practices,” said Oliver Ortega, Shell Companies in the Philippines’ General Manager for Health, Safety, Security and Environment. “Road safety starts with all of us, and being aware, alert, and prepared can help save lives.”
BiyaHero and more
As part of the BiyaHero campaign, Shell has prepared several measures that involve numerous different organizations to help promote road safety. Shell service centers at the retail gas stations have year-long special offers, such as a free 14-point safety check by expert mechanics to motorists who want to make sure that their vehicles are roadworthy. Free engine insurance and roadside assistance are also available for those who opt for the Shell Helix Ultra oil change package.
Partnerships between Shell and PNP, PNP-HPG, and LTO to disseminate informative materials such as copies of RA 4136 also help ensure the safety and security of drivers during their journeys.
“Shell believes that through ‘BiyaHero,’ everyone can come together to share the responsibility of making every road in the Philippines safer,” said Ortega.