CONFIRMED: The All-New Toyota Lite Ace to launch this July 15

Toyota Motor Philippines (TMP) has announced that it is going to introduce the all-new Toyota Lite Ace, which is a reinvention of a classic Toyota vehicle. This is to support the goal of continuous inclusive economic growth and to address the evolving needs of micro, small, and medium enterprises (MSMEs) in the country.

The All-New Lite Ace will be available in more than one body type, prioritizing loading capacity and efficiency as a people and goods mover, in order to be positioned as a reliable and capable Light Commercial Vehicle (LCV) for Filipino business owners in various industries. This will allow the All-New Lite Ace to be marketed to Filipino business owners.

On July 15, the All-New Toyota Lite Ace will be formally introduced to the general public during an event that will take place in the Farmers Plaza activity area of Araneta City in Cubao, Quezon City. Customers have until July 17 to see displays of the new model with demonstrations of the usage and capacity of the various types of vehicles. These displays are open to the public.

“The launch of the All-New Lite Ace will bring us even closer to fully realizing our goal of Mobility for All,” said Sherwin Chualim, TMP First Vice President for Vehicle Sales Operations. “With TMP’s entry into this new vehicle category, we aim to empower and enable more Filipino business owners, whether they’re just starting or looking to expand. Our goal is to help them progress and maximize income through a Toyota vehicle that’s simple to acquire, reliable to use, and easy to maintain.”

The new Toyota Financial Services (TFS) package, which provides clients with the option to choose a weekly payment scheme, is scheduled to make its formal debut on July 15. Customers may look forward to this new offering. In addition to this, one-of-a-kind value chain offerings will also be made public, all of which are designed to assist owners in getting the most out of their companies by receiving superior assistance and service from Toyota’s 72 dealerships located all over the country. And because to this extensive dealership network, the Toyota Lite Ace will be accessible to a greater number of commercial property owners in urban cores as well as rural areas who have expanding need for the transportation of goods and components.

The All-New Toyota Lite Ace will have a retail price that starts at P570,000 (US$1600).

Full features and specifications will also be announced during the launch, and additional announcements will be published on the TMP website ( and in the social media accounts of Toyota Motor Philippines (Toyota Motor Philippines on Facebook, YouTube, and Instagram; Toyota Motor Philippines on Twitter; and Toyota PH on Viber).

Tito Raffy

is Rafael Pedrajita offline. He is the founder of Tech Patrol. He's been a freelancer and a blogger since March of 2010. He married a beautiful woman named Amor. You can follow him on his Social Media accounts in the links below.

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